At the agency, briefs were kicked off with incomplete information, quickly went stale once work was underway, and were written from a creative lens rather than a technical one. Designers and engineers were constantly working around the gaps. I helped facilitate the vision and concept, led user interviews to validate the problem space, shaped the roadmap and designed the UI.

Together we set out to build a smarter brief builder that guided teams through the right inputs upfront, creating a shared source of truth that stayed relevant throughout the project lifecycle. We also explored how AI could play a role in helping teams fill in the blanks when information was incomplete, reducing the friction that slows work down before it even starts.