We set out to build something that asked the right questions upfront and stayed useful past kickoff, rather than getting buried in a Drive folder once work started. A big part of that was making space for the technical context creative briefs usually skip. We also explored where AI could help: pulling from past briefs, surfacing gaps a strategist might not think to flag, and prompting for inputs the team would otherwise chase down later. Designers and engineers spent a lot of time working around the gaps.

I led the vision and concept work, ran user interviews to validate the problem space, shaped the roadmap, and designed the UI.